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Accenture has signed a four-year sponsorship deal to become a lead partner of British Triathlon. The unique partnership will see the leading global professional services company work hand-in-hand with the sport’s world-class athletes and coaches. The two organisations will also promote inclusion and diversity through the expansion of a new mixed relay format of triathlon.

Accenture is now an Official Partner of British Triathlon’s Elite Teams. The organisations will work closely to improve elite triathlete performance in the run-up to Tokyo 2020 by applying new technologies across the sport’s world-class Olympic and Paralympic programmes.

Accenture will also be the Official Innovation Partner and Official Mixed Relay Partner, a format that British Triathlon has big plans for following the recent announcement that it will debut at the Tokyo 2020 Games.

Julian Skan, Senior Managing Director at Accenture, said: “We are extremely proud to partner with British Triathlon. Triathlon is a sport that fits perfectly with our focus on gender equality and disability inclusion, as well as promoting health and wellbeing. And nothing beats working together when you are striving for success, so we’ll support British Triathlon’s elite triathletes by applying new technologies with the aim of improving performance.”

Jack Buckner, Chief Executive of British Triathlon, said: “Accenture is a company that has innovation and excellence at its heart. Nothing beats working together and our team is looking forward to the new partnership, especially with this weekend’s Accenture British Triathlon Mixed Relay Cup 2017 Nottingham. It will provide the launch pad to our relationship and mixed relay as we aim to attract new audiences to our fast growing sport.”

The deal represents one of the biggest investments in British Olympic & Paralympic sport since the London 2012 Games. It’s a unique opportunity to build upon the sport’s success and create a platform to encourage active and healthy lifestyles through triathlon.