Bose To Sponsor Virgin Active London Triathlon
Bose were today unveiled as an official partner of the Virgin Active London Triathlon.
Bose were today unveiled as an official partner of the Virgin Active London Triathlon, launching the partnership with a bespoke training session at Virgin Active’s 200 Aldersgate Health Club. Indoor training plays a key part in any triathlete’s preparation, especially with our country’s unreliable weather, and the session highlighted how Virgin Active Health Clubs have the facilities and classes available to aid training in all three of the sport’s disciplines.
The training session – led by professional triathlete Jo Carritt, part of the Challenger World Triathlon team, and supported by a Virgin Active Tri Guru – put Bose’s new SIE2i sport headphones to the test by incorporating them into a triathlon brick training session. The session also demonstrated how training in a Virgin Active Health Club is great preparation for a triathlon, with facilities and classes available to aid triathletes in all three of the sport’s disciplines.
The unique features of Bose’s first in-ear headphones, specifically engineered for exercise and combining high quality audio, stability, sweat and water resistance and durability, were fully utilised during the 60 minute workout, showcasing how the unique sport headphones complement an athlete’s workout.
Philip Carpenter, MD of Bose in the UK commented: “We’re excited to come on board as a sponsor of this year’s Virgin Active London Triathlon, the world’s largest triathlon that takes in the sights of this stunning capital. This training session demonstrated Bose’s great alignment with the event, providing a fantastic product which can be used in training and the ability to provide high quality sound to the route.”
The Virgin Active London Triathlon Bose Brick Session began with a warm up, involving the Bose® SIE2i headphones before moving onto a spin session and transition to the treadmills, allowing attendees the chance to put the headphones to the test in both the warm up and cardio.
The session, which was attended by a selection of media, charity participants and competition winners – all competing in this year’s Virgin Active London Triathlon – was staged to assist in their training and offered tips on how best to prepare your body for the transition from cycling to running and incorporated insight into the benefits of listening to music during a training regime.
This year, to ensure participants can experience the same high quality sound that they can enjoy with Bose headphones during training, the Virgin Active London Triathlon will feature a Bose music station positioned on the run section to keep runners motivated.
Jo Carritt, professional triathlete and part of the Challenger World Triathlete team, commented:
“It was good to put the new Bose SIE2i headphones to the test during today’s brick session. I’ll definitely be using them as part of my training ahead of the Virgin Active London Triathlon and it’s great I’ll be able to listen to the some quality music around the course too.”
Listen out for some high quality music at the Bose Music Station situated on the Virgin Active London Triathlon run route
Last year saw over 13,000 age-group athletes sign-up for the challenge alongside famous personalities who also caught the tri bug such as Sir Richard Branson, David Hasselhoff and Alexandra Burke. They joined London 2012 Olympic triathletes Lucy Hall, Stuart Hayes and past Olympian Leon Taylor at the Docklands waterside. Previous years have seen Jenson Button, Vernon Kay and Mel C participate in the swim, bike and run event.
General entries for the Virgin Active London Triathlon, taking place on the 27th – 28th July, are now closed but there’s still time to enter as part of a team or via one of the official charities of the event. For more information, go to www.thelondontriathlon.co.uk.
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