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Leading triathlon brand HUUB has announced a new addition to the HUUB family. Georgia Taylor-Brown is a talented young triathlete and member of the Word-Class Performance Squad.

Dean Jackson, HUUB Founder and Owner commented, “We are delighted to welcome such a lovely personality to the HUUB athlete roster and one that fits the HUUB mould so perfectly. Our long-term partnership with Georgia helps complete our all-star line-up. She joins the likes of future stars Ben Dijkstra and Sophie Coldwell, alongside present stars the Brownlee Brothers and triathlon legends that have already made history such as Dave Scott. We are excited to see what Georgia’s first full Elite season brings.”

Georgia Taylor-Brown added, “I am very excited to become part of the HUUB family. This is my first year as a senior elite and I have no doubt the world class equipment they produce will help make the transition from U23 to senior so much easier! I cannot wait to start my 2018 race season.”

Last year, aged just 22, Taylor-Brown won her first Elite Triathlon World Cup event in Madrid, having been formerly crowned double ETU Triathlon Junior European Champion, ITU Junior Duathlon World Champion and ITU Junior Duathlon Silver, as well as taking the title of British Triathlon Female Elite Junior for two consecutive years. She showed tremendous potential from a young age, not just in triathlon, but also collecting athletics medals and as a particularly strong runner podiuming with the GB relay team at the World Cross Country Championships.

Running runs in the family as Georgia’s father Darryl Taylor represented Great Britain in the 800m. Born in Manchester, she moved to Leeds in 2012 to study for a degree in Sports and Exercise Science at Leeds University.

For more information about HUUB, please visit the website.