Puma Launch New Range For 2013
Puma launches ACTV performance bodywear with built-in taping and enhanced compression.
Grounded in the principle of athletic taping in which strips of fabric are placed directly onto an athlete’s skin in specific patterns intended to help with muscle support, PUMA’s latest range of training tights, shorts and tops goes one step further with PUMA tape built directly into the garments. During workouts, the innovative garments are designed to work with the body, helping maximize muscle power. PUMA ACTV fuses the benefits of compression technology with athletic taping in order to create an easy-to-use performance offering.
With PUMA ACTV, elasticized silicone tape is strategically placed on the inside of the garments to provide micro-massage in specific areas to the skin, which may help enable a faster and more effective energy supply to the muscles.
In addition to the technical qualities in the PUMA ACVR range, the performance wear also includes additional running-specific, practical and aesthetic features including; reflective logos for visibility, mesh panels for breathability, zippered side pockets for convenience, and dryCELL for wicking and comfort. By incorporating PUMA’s advanced dryCELL technology, PUMA ACTV apparel effectively manages an athlete’s moisture, by using highly functional materials that draw sweat away from the skin, and help keep the wearer dry and comfortable.
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