British Triathlon is pleased to announce that ZEROD has been appointed as the Official Performance Apparel Sponsor to all Great Britain Championship Teams, including elite, paratriathlon and age-group.
ZEROD, a Montpellier based French brand, driven by owners and triathletes Frédéric and Pierre Dorez, was selected by British Triathlon after an extensive tender process; aiming to determine not only a sound commercial relationship but also a partner that presented a dynamic forward thinking strategy and had a passion for the development of quality competition and casual triathlon wear.
ZEROD also aims to enhance and expand the range of products offered to age-group athletes who successfully qualify to represent Great Britain via www.britishtriathlonshop.org
On announcing the relationship, Zara Hyde Peters OBE, Chief Executive of British Triathlon said: “ZEROD impressed British Triathlon in many ways; their passion for triathlon was clear along with their reputation for making great products that we know elite athletes enjoy competing in. We feel ZEROD represents many of the brand values of the sport of triathlon; it’s young, dynamic, innovative and modern, without compromising performance. We look forward to this exciting new relationship.”
Frédéric Dorez, cofounder of ZEROD said: “ZEROD, the number one French triathlon brand is proud to be appointed as the Official Performance Apparel Sponsor of British Triathlon. The brand is very excited that British Triathlon’s already legendary athletes will continue to write history wearing ZEROD.”
Commenting on the agreement Tim Williams said “It is great news that age-groupers and elite athletes that are competing for the Great Britain team can use ZEROD’s innovation, which has already been used to win Olympic and World medals. This is an exciting time for British Triathlon and ZEROD in the UK and globally are proud to be a part of it.”
The relationship with British Triathlon will currently run until the end of 2016.
Triradar.com is the online home of Triathlon Plus – the best source of triathlon training advice, triathlon gear reviews and triathlon news.
Log your training for free at the TriRadar.com Training Zone.
Have every issue delivered to your digital device by getting Triathlon Plus through Apple Newsstand, Google Play or Zinio. Subscribe to the print edition with massive savings at MyFavouriteMagazines.
Join the conversation on the Triathlon Plus Facebook page, follow us on Twitter @TriathlonPlus.
Posted on Thursday, February 7th, 2013 at 4:49 pm under Triathlon News. You can subscribe to comments. You can leave a comment, or trackback from your own site.
