British Triathlon have announced a new partnership with online retailers Wiggle, and Focus bikes, as part of their new online shop, www.britishtriathlonshop.org.

Wiggle, who already sponsor top triathletes including Stuart Hayes, Jodie StimpsonFocus official bikes for British Triathlon and Emma-Kate Lidbury (pictured), will become the official retailer for British Triathlon, while Focus become the official bike suppliers. The new shop is also supported by British Triathlon partners adidas, 2XU and Maxifuel, and will offer discounts to GE Team GB age groupers as well as a one-stop shop for their official team kit and other triathlon equipment.

Zara Hyde-Peters, Chief Executive of British Triathlon, says: “Our partnership with Wiggle will ensure Home Nation members will receive even more value from their membership and shows the attraction of our modern and dynamic sport to commercial partners.”

(Photo: Ian Osborne)