A new coffee, designed to help triathletes achieve optimal performance levels, has arrived.

TrueStart is described as “the world’s only controlled caffeine coffee, which ensures a fixed, reliable and sustained caffeine boost.” true start coffee

TrueStart guarantees 95mg of caffeine per 2g serving so triathletes can find the right level to boost their personal performance and mental focus.

Made from freeze dried Colombian Arabica beans, TrueStart is free-from additives and synthetics, providing a natural caffeine hit.

TrueStart has been developed by triathletes, Simon and Helena Hills, and is being marketed as a performance coffee for triathletes as well as runners, cyclists and fitness enthusiasts from elite level down

 It is available to order directly from www.truestartcoffee.com.