Performance Sportswear brand, Craft, has launched the new Spring/Summer collection for 2019, promising to take the endurance world by storm and reach the high standards that both the industry and the brand have come to continuously expect.
Craft has been pioneering sportswear since 1977, developing the most innovative clothing for the most passionate sports people and activewear fans alike. The brand prides itself on encouraging individuals to be the best version of themselves when they wear Craft clothing, to feel weightless and empowered in the activities they undertake, driving them to truly enjoy the hard work they put in. Craft has also recently won two gold awards at leading international trade fair, ISPO.
This year’s Spring/Summer collection sees two brand-new ranges introduced by Craft, both unique in design and a clear reflection of the company’s forward thinking attitude.
Alongside Nanoweight, for runners, and Essence, for cyclists, Craft has also continued their hugely successful Fuseknit baselayer range from AW18.
The Nanoweight range is an extremely thin and lightweight high-tech fabric, and the lightest concept ever designed by Craft. The women’s singlet, for example, weighs only 40 grams in total, raising the question: If you cannot feel it, is it really there? Go light. Run far.
The superlight Nanoweight concept, with its barely-there touch, targets dedicated runners who prefer to run fast or long distances in warm conditions. The extremely thin and lightweight fabrics combine with a clean, minimalistic design to help runners reach the flow needed for record-breaking performances.
Whether you are a sunshine rider or a hard-core athlete who works out even when the rain pours down, Essence is the sustainable choice that adds another green dimension to cycling. Recycled fabrics, solution dye and a clean, timeless design combine to make every ride an eco-friendlier experience. The vibrant design and varying choice of colours allow the range to mix and match perfectly with a cyclists other apparel and equipment.
Hailed as ‘creative perfection’ by their manufacturers, Fuseknit unlocks a new chapter in the world of sports. Combining seamless knitting with strategic seams, this innovative fusion adds a strong identity to Craft’s fabrics and products. The result is a new generation of sportswear with fewer seams offering a chafe-free, highly comfortable and stylish experience. Fuseknit is a soft and stretchy fabric which offers optimal temperature management to help regulate temperature throughout the spring and summer seasons. The cutting-edge technology is infused comprehensively in the brand’s way of crafting clothes.
View the full Spring/Summer 19 collection online here.