From humble beginnings and a solitary car park in the depths of Cornwall to an international business with world-renowned partners, the trajectory of dryrobe has been quite incredible.
Founded by North Devon surfer, Gideon Bright, who has over 30 years’ experience in the water, they’ve developed the world’s most advanced change robe through innovation and product development.
Born from surfing but now catering for paddle sports (SUP, canoeing & kayaking), swim, OCR (obstacle course racing), camping, wakeboarding, mountain biking, running and touchline sports, it was Gideon’s mother who created the first ever ‘dryrobe’ when he was a teenager.
Producing a ‘huge robe’ one Christmas by utilising her accomplished sewing skills, the original version was little more than a light blue waterproof ‘robe’ made from tent material with towel lining; it kept Gideon warm though, after a day out on the surf.
Gideon always had the old waterproof and windproof ‘robe’ idea in the back of his mind but didn’t think to develop it until one freezing day years later, stood in a car park, in the rain with a wet towel robe on, when he decided to make something better. After setting himself up in his garden shed and working on several designs, the first ever dryrobe was sold online in December 2010.
The two core products, the dryrobe Advance Long Sleeve and the dryrobe Advance Short Sleeve, tell the story of this transformation from a homemade robe born out of necessity to an advanced change robe that offers customers unrivalled protection whatever the weather.
Through a waterproof and windproof outer layer and with insulating fabrics at its core, dryrobe’s reusable design lets you get active outdoors, without ever feeling wet or cold.
Specifically, its innovative lining draws water away from the skin into the pile of the fabric, to preserve your energy and help regulate core body temperature.
Versatility is another hallmark element of the product, with a two-way inner/outer zip mechanism and an overall loose fit making changing in and out of underlayers such as wetsuits simple, with no restrictions.
The fleece lined zip close exterior pockets provide further warmth and comfort, and a two-way waterproof zip chest pocket provides a safe place to protect valuable items from the elements.
The dryrobe Advance Long Sleeve features Velcro cuff adjusters to aid warmth further, particularly great for those waiting around in the cold, even spectating sport.
Through their products, dryrobe has built partnerships with the likes of Red Bull, GoPro, Adidas, Spartan Race, Tough Mudder, Wolf Run, Maverick Race, RYA (Royal Yachting Association), British Water Ski & Wakeboard and the RLSS (Royal Life Saving Society).
Speaking on the product and its transformation, founder Gideon Bright commented: “For us, it has always been about pushing boundaries to develop the best possible product. As a simple concept, we’ve been overwhelmed by the positive feedback we’ve received from users.”
“Surf, swim, paddle sports, OCR – whatever the purpose, we’re committed to providing only the best in terms of both protection and comfort.”
As a signpost of dryrobe’s success, the product has been used and endorsed by the likes of Great British Swim world record setter, Ross Edgley and Women’s British Surfing Champion, Lucy Campbell.
The core products in the dryrobe range come in various styles and they offer a range of other products to compliment these.
To find out more about dryrobe and to purchase yours, visit www.dryrobe.com