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Elivar Sports Nutrition, the only company in the world that develops sports nutrition exclusively for 35-55 year olds has announced that Professor Greg Whyte is to be Elivar’s Sports Nutrition Expert.

A physical activity expert and world-renowned sports scientist, Professor Greg Whyte OBE is a former Olympian in modern pentathlon and a World and European Championship medalist. Well-known for his involvement in Comic Relief for well over a decade, training and coaching unlikely heroes such as David Walliams and Davina McCall, and more recently Jo Brand and Radio1 DJ Greg James, to achieve the near impossible. As a result of his work, Greg has helped to raise over £37 million for charity.

As part of the deal with Elivar, Professor Greg Whyte will feature in a series of videos to educate middle-aged athletes about using nutrition to improve performance and support long-term health. In particular, the campaign will focus on addressing issues around the use of carbs during training and protein for recovery.

Elivar has been developing its innovative range of award winning sports nutrition products since 2014. It was founded by Donal Hanrahan and Len Dunne, two former international rowers who were frustrated at the poor quality of sports nutrition for over 35 year olds. Its formulations are available at and at retail.