The Swiss ex-cyclist and current Olympic time trial champion Fabian Cancellara has been unveiled as a global brand ambassador for GORE BIKE WEAR®. The multiple world champion is one of the most successful cyclists of all time and is considered a perfectionist, who will lend his experience to product development for GORE BIKE WEAR®.

Fabian Cancellara is one of the most successful racing cyclists of all time with high profile victories in cycling classics such as Paris-Roubaix, the Tour of Flanders, four World Championship titles, two Olympic gold medals, and an unmatched versatility. Even after a 16-year professional career, he remains passionate about cycling, but he wants to concentrate on a few select projects and, true to his motto ‘less is more’, intends to devote himself entirely to them. At the top of his list is the partnership with GORE BIKE WEAR®.

‘You have to give it all you’ve got – and at the same time have the best equipment made of the best materials’

‘GORE BIKE WEAR® is the perfect fit for me. Highest demands on quality and constantly searching for the perfect solution – that is what we have in common. It’s the same as in a time trial: you have to give it all you’ve got – and at the same time have the best equipment made of the best materials. In the end, every little detail matters. Even in my professional career, I was always the first person wanting to test new prototypes in order to develop products further and to get the most out of them.’

As a leading manufacturer of functional cycling apparel, GORE BIKE WEAR® sees great potential in the collaboration with the Swiss champion, who will not only function as a brand ambassador but will also actively contribute to the development of highly functional cycling clothing. ‘Fabian’s experience from professional sports is essential for us. We are convinced that apparel can only meet the high standards of our brand through thorough laboratory and road testing’, explains Clemens Deilmann, Head of Design at GORE BIKE WEAR®. ‘Fabian Cancellara fits perfectly with us, as he shows the same passion for products, innovations, and details as our development team.’

With Fabian Cancellara, GORE BIKE WEAR® is further expanding its competence in the field of highly functional racing bike apparel. In addition to product development, the main focus of the partnership with Fabian is communication integration – both in retail and in social media outlets. Moreover, the Swiss cyclist will represent the GORE BIKE WEAR® brand at selected international events in the coming months and will be the main face of the new marketing campaign starting with the spring/summer 2018 collection.

The Cancellara Challenge on STRAVA

To kick off the cooperation, GORE BIKE WEAR®, together with Fabian Cancellara, is launching an exclusive challenge on STRAVA – the leading social network for cyclists. More information will be available mid-May 2017 at goreapparel.com.

As one of the first brands with its own club on STRAVA, GORE BIKE WEAR® has already gained over 2,000 members since the end of 2016.

International team of athletes

Fabian Cancellara is the latest and most prominent addition to the athletic team of GORE BIKE WEAR® and GORE RUNNING WEAR®. Among others, the team includes the international professional mountain bike team ROSE Vaujany as well as the RAD PACK team from Germany and Bruce Dalton from the UK. Among the most famous GORE RUNNING WEAR® athletes are the German ultramarathon runner Florian Neuschwander, the Norwegian Sondre Amdahl, the South Tyrolean Daniel Jung, the Frenchman Yoann Stuck, the two German runners Lisa Mehl and Thea Heim, as well as US athletes Zac Marion and Amanda Basham.

More about Fabian Cancellara and other athletes can be found here.