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The active lifestyle brand is reinventing breakfast for busy people who are big on energy, short on time.

The FUEL10K range includes Breakfast Drinks, Porridge Pots, Quark Pouches, Ready-to-eat Granola, Wheat Biscuits and Multigrain Flakes.

Each is a deliciously rich source of protein and fibre – making those early morning starts a little bit easier for you.

FUEL10K is the official Breakfast Sponsor at Tough Mudder supplying thousands of competitors and campers with free protein boosted breakfasts before and after each race.

FUEL10K is stocked in all the national supermarkets including Tesco, Sainsbury’s, ASDA, Morrisons, Ocado and The Co-operative as well as online.




Quark is the next big thing at breakfast. FUEL10K Quark is naturally flavoured, high in protein and low in fat. Choose from Raspberry & Blueberry, Mango & Passionfruit, Strawberry & Banana and Vanilla Bean & Honey. Each 150g pouch costs £1.49 and is available from Sainsbury’s, Waitrose (from January 30th) and ASDA.


FUEL10K granola is an awesome energy provider with protein, fibre and vitamins all there to make your day a little easier to handle. RRP £2.69. Stockists include ASDA and Tesco.


Our super-sized cereal biscuits are packed with vitamins and high in protein, iron and tons of fibre as well as being 100% wholegrain wheat. RRP £2.69. Stockists include ASDA, Sainsbury’s and Morrisons.


The ultimate multi-grain flake cereal with a touch of FUEL10K magic, our flakes are packed with vitamins, high in protein, iron and fibre. A great start to the day. RRP £2.69. Stockists include ASDA, Waitrose (from January 30th) and Morrisons.


Porridge has long been the chosen food for active people. We’ve packed a whopping 13g of protein into our handy pots. RRP £1.19. Stockists include ASDA, Morrisons and The Co-op.


Each handy carton of our Breakfast Drink has 20g of protein along with a good source of fibre. RRP £1.49. Stockists include ASDA, Tesco, Sainsbury’s, Morrisons and The Co-op.


You can find out more at the website, on Twitter or on Facebook.


What’s with the 10K?

Author Malcolm Gladwell once wrote that if you want to become brilliant at anything, you need to practise for 10,000 hours. So whether it’s working out, cycling up hills or a Tough Mudder challenge, you need to make every hour count. For the team at FUEL10K, it has become our philosophy.