Written by Graham Nicholson
I don’t know how many times I’ve told this story, but when my wife overhears someone ask me how I got into this business, her eyes glaze over and she mimes my words behind my back. I think she’s fed up listening to me talk about my ‘new baby’. As parents to five children, we definitely didn’t need a new baby!
Once upon a time, we were both keen cyclists, great swimmers and reasonable runners. Even after a heavy Saturday night, a lie in was all it took to get us out there on a Sunday. Now there are seven of us, it’s not as easy, although I commute regularly by bike and we swim and cycle as a family as much as we can.
It was during one of our rides that I got a puncture and sighed at the thought of removing my bar-mounted lights and computer, then flipping the bike, worrying about scratching my shifter hoods and saddle. When the inevitable happened and I did scratch them, I was ‘Grumpy Dad’ for the rest of the day. I could have laid my bike on its side or rested it on the forks, but I’ve been burned in both situations before, with scratched paintwork.
As an ex-Engineer (is anyone ever an ‘ex’ engineer?), I cobbled a solution together and that became my homemade prototype #1 – I only had to jigsaw through 3 Ikea plastic chopping boards to make it!
Fast forward a year and we now have our final design – it is a million miles away from the first design – and we’re ready to begin production of Velojackr.
Velojackr is the World’s First Loaded Tool Bottle with Integrated Bike Stand.
Two end caps slide off to form stands for handlebars to rest on. Inside, you’ll find 3 tyre levers, a water-resistant saddle cover, puncture patches and task gloves. There’s also flexible storage for other items of your choice – maybe a CO2 pump or multitool?
We’ve had great reviews from cyclists worldwide, then we noticed a trend that more and more triathletes were engaging with us. We know how precious those aerobars are, especially if they have bar-end shifters as the angle of the bar means that the entire weight of the bike rests on the shifters when flipped.
As triathletes know, it’s very easy to get sucked in to this sport and, despite the new business and the five-a-side team at home, I’m hooked! Although, I’m currently very much a ‘try’ as opposed to a ‘tri’ athlete (I am a man of a certain age, remember).
You can check out the Kickstarter campaign here.