The team behind the brand lifts SCICON® to new heights, presenting its first racing saddle and extending a long-standing heritage of the brand. Ever since the brand’s inception in 1980 by founder Luciano Fantin, SCICON® has built a name for…
Bkool is giving fans and riders from all over the world the opportunity to test themselves on the same course as the pros, ahead of the action unfolding at the Vuelta a Espana this weekend. Using the GPX data from…
Paying tribute to 4 years of collaboration, the UCI World Tour team, AG2R La Mondiale, is the first to wear Bollé’s latest cycling dedicated sunglass model SHIFTER. SHIFTER will complete the whole team’s outfit and be under the spotlight for…
Phil Burt, the world-renowned cycling physiotherapist, bike fitter and author announced the launch of his new venture, Phil Burt Innovation, at a packed launch event alongside Sir Chris Hoy. Phil Burt Innovation will offer a range of services including cycling specific…
In another step to help cyclists and fitness enthusiasts push their bodies to the limit in indoor training, Bkool has pushed the technological boundaries of the indoor-fitness-market with the launch of its first ever Smart Bike. The European tech-cycling company’s…
Pirelli announces its OEM partnership with the prestigious Villorba (TV) bike maker, whereby Pirelli will provide its PZero Velo tyres to 100% of Pinarello Dogma F10 bicycles in the 2018/2019 catalogue. Saying Dogma F10 amounts to saying the bike that…
Crankalicious, the UK based handmade bike care and cleaning brand has today announced a new partnership with leading UCI Continental development cycling team, Team WIGGINS for the 2018 season. The partnership sees Crankalicious become the Official Bike Cleaning Partner of…
OSB Events are pleased to confirm Giant as their new bike partner for all events, including triathlons, duathlons and all three Outlaw events. The new sponsorship will be delivered through long-term friends, Giant Lincoln at Doddington Hall, who will be…
Bonza is launching two new colours to the Bonza Bike Box 2 Range with a new Vibrant Orange and Punching Pink. Available for shipping from 11th December with delivery in time for Christmas and perfect in preparation for your pre-season…
KASK work with designer, and former international pro rider, Iris Slappendel on a new collection of apparel to inspire women. The exciting new ‘Protect Your Style’ apparel builds on the ‘KASK For Women’ initiative that aims to empower and inspire women to…