PhD Nutrition, a UK based sports nutrition brand recognised for creating and delivering performance-driven, intelligent nutrition has launched ‘Smart Bar’, the first product to be unveiled from PhD’s new ‘The Smart Choice’ bars and snacks range.

Focused on the fastest growing segment of sports nutrition – the on the go market – PhD’s Smart Bar offers a nutritionally excellent snack that remains credible to the serious user but effectively targets the huge growth in new users advancing into the protein lifestyle arena; consumers who are seeking functional results and efficacy whilst maintaining a macro and carb-controlled diet, and, are unwilling to compromise on taste and texture.

Delivering its brand principles of clean, honest, great tasting and research-backed nutrition, Smart Bar is a high protein, low sugar bar that is free from palm oil.  With 20 grams of quality protein and less than 1.9 grams of sugar per bar (flavour dependent), this is a new way to get a daily protein fix without adding any unwanted carbs.

Available in five flavours – Caramel Crunch, Cookies & Cream, Dark Chocolate & Raspberry, Choc Peanut Butter and Chocolate Brownie – each bar is filled with a delicious caramel layer and cocoa crispies and is encased in a rich chocolate coating.

Retailing at just £2.49 per Smart Bar, PhD will expand on its ‘Smart Choice’ range later this year. For more information visit