On wins the prestigious Gold Award from the international sports goods convention, ISPO, for the best performance shoe.

CloudracerThe young sports company, On, wins the prestigious Gold Award from the international sports goods convention, ispo for the best performance shoe. The uniqueness of the On Cloudracer made it the obvious choice for the jury of the ISPO award 2013: soft landing, powerful takeoff – the Cloudracers CloudTec system is streamlined for competition.

LOW DOWN ON THE CLOUDRACER:

Question: What is special about the On Cloudracer?

Olivier Bernhard: As all other On models, the Cloudracer combines an outstanding performance with an extraordinary smooth running gait. As a competition shoe, the Cloudracer offers even more direct road contact. Thanks to our patented technology, even long races are possible without early fatigue.

Question: What triggered the idea to create the On Cloudracer?

OB: The athletes themselves. They were hooked by the On running sensation and didn’t want to do without it during competition. That’s why they asked for an actual racing shoe. At On we follow the credo: from athletes for athletes.

Question: Who wears the On Cloudracer?

OB: Top athletes wear the On Cloudracer during competition. Ironman triathlete, Caroline Steffen, became European and Vice World Champion wearing the Cloudracer. David Hauss finished fourth at the Olympic Games in London. And Ben Allen wears the Cloudracer on rough terrain and is today one of the best off-road triathletes. Many of the 100 pro athletes wearing the On run faster – that’s proof.

The young Swiss-based sports company aim is to reinvent the running shoe. In 2010 the company won the ispo’s Newcomer Award and won Gold in Men’s Running’s Shoe Innovation category in 2012. In the last three years, On has found its way into 700 sports goods stores in 18 countries.

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