Pushing the limits in watch design for triathletes, TAG Heuer unveiled the second generation of its connected watch, with its partners Intel and Google.

Featuring an original concept which is brand new in the field of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module – 3 hands or Chronograph Tourbillon COSC certified – offering a vast choice of materials, colours and combinations: the concept of modularity also applies to the lugs, strap, buckle.

This is nothing less than a luxury watch which can be completely tailored to suit your mood.

The TAG Heuer Connected Modular 45 has been designed and engineered in the pure Swiss watchmaking tradition. It is a luxury Swiss watch which benefits from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer.

For more than 150 years, TAG Heuer has been inventing and manufacturing elegant sports watches, including some of the most accurate chronographs produced by the Swiss watchmaking industry.

You can complete your connected module by purchasing a Swiss mechanical movement module such as a 3 hands calibre 5, or the most prestigious of Grande Complication timepieces, the ultimate expression of the watchmaker’s art – the tourbillon.

In this way, you can very easily change the heart of your watch – the module – from a connected watch to a mechanical watch, and back again, to suit the occasion and your mood or race.

Ultimately, this watch has all the elegance of a genuine timepiece, all the characteristics and the level of finish of a magnificent Swiss watch on your wrist.

For more information, please visit the website and find both TAG Heuer and the TAG Heuer Connected Range.