Triathletes, cyclists, runners, swimmers and anyone interested in an active life-style are set for a pulsating new specialist shopping experience with the opening of TRI UK’s flagship superstore.

Packed with premium global brands and innovative kit to improve anyone and everyone’s running, cycling and swimming performance, the new 20,000 square-foot store in Shirebrook, Derbyshire, caters for novices and anyone totally new to such sports all the way through to top age-groupers and elite athletes looking to shave even more time of their PB’s. Showcasing such an impressive range of brands in such an outstanding retail space is sure to attract athletes of all standards from all corners of the UK – and beyond.

The launch of this flagship store builds on the past 25+ years of triathlon retail success that has seen TRI UK lead the way across the triathlon market. It also represents the first stage of TRI UK’s ambitious expansion plan, bringing even more premium brands together under one roof than their original Yeovil store currently offers.

The new store is able to roll out on an even larger scale the TRI UK retail experience that has served the triathlon community for the past 25+ years. The new flagship store offers many of the services that TRI UK has always offered – such as the in-store Endless Pool for customers to experience the fit and performance of their wetsuits before purchase, the state-of-the art GURU Bike Fit system to ensure the optimal fit and position for achieving those PB’s or for just enjoying a weekend ride without discomfort, and the Mizuno ViMove gait analysis system to ensure the perfect shoe choice for whatever running style or distance. In addition, the TRI UK workshop’s team of experts can carry out bike repairs and meet any customers requirements with custom-builds for that dream bike.

The store’s impressive bike line-up includes Cannondale, Cervelo, Focus and GT, Look, Open, Forme, Marin, Colnago, Orro, Argon 18, Factor, J Guillem, Rocky Mountain. A spokesperson for Argon 18 and Orro distributors I-Ride Ltd said: ‘This will be a destination store for thousands of people in the UK and from abroad, bringing the best cycling products together. We are pleased to supply this new store with some of our most exciting brands.’

The clothing, accessories and shoe ranges are equally as impressive and include Mizuno, Fisik, Northwave, 2XU, FOOR, Dare2TRi, Arena, Assos, Endura, Castelli, Oakley, 3T, Mavic, Zipp, Met, Fabric, Topeak, Crank Brothers, Continental, Pirelli, Hutchinson and Muc-Off. 2XU Sales and Marketing Director Mike Martin says: ‘After working with TRI UK for over 10 years we’re delighted about the launch of this store.  It’s important customers have the opportunity to look at 2XU’s products before buying them so they can appreciate their technology and performance benefits.’

As well as bringing new jobs to the area, a number of TRI UK’s Yeovil staff have relocated to Shirebrook, ensuring the already well-known TRI UK customer experience from the start. A TRI UK spokesperson said: ‘It is incredibly exciting to build on what TRI UK already offers the triathlon, cycling, swimming and running community. To have such an incredible store to be able to showcase even more of the amazing brands that we work with is truly exciting. Plus, this new location will enable us to reach customers who have not previously made the journey down to Yeovil. We greatly look forward to seeing customers, old and new, at our new store and to continue serving the sporting community – as we have done for over 25 years.’

Address: Brook Park East, Meadow Lane, Shirebrook, NG20 8RY