Wattbike is a winner of this year’s iF DESIGN AWARD, a world-renowned design prize.
The winning product, The Atom, won in the Sports / Outdoors / Bicycles category. Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD.
The Atom won over the 63-member jury, made up of independent experts from all over the world, as the smartest indoor bike on the planet. The competition was intense: over 6,400 entries were submitted from 54 countries in hopes of receiving the seal of quality.
Atom is an indoor training bike. It is unrivalled in its ergonomics and connectivity meaning that serious cyclists only have to worry about their performance. It provides an exceptionally smooth ride experience in a small footprint, the noise output is class leading, making it suitable for home use. Curventa led the creative process, unearthing key consumer insights and delivering a product that resonates with cyclists. There is no other product currently in the marketplace that has such a rich set of features creating a truly disruptive outcome that is geared entirely towards providing the ultimate bike like experience at home.
More information about The Atom can be found in the “Design Excellence” section of the iF WORLD DESIGN GUIDE.