A new and exciting triathlon brand is set to make its UK debut at this year’s Triathlon Show, 2-4 March at Sandown Park.
ZEROD, the triathlon brand already worn by some of the world’s fastest international pro athletes such as ITU World Cup winner Kris Gemmell, Stephane Poulat, Tamsin Lewis and Vincent Luis, and two Olympic medallists, is being unveiled by Avalanche Sports Marketing, the team that brought compression brand, Compressport, to the UK in 2010.
Managing Director of Avalanche Sports Marketing, Tim Williams, is keen to point out that the real target for the brand is the ‘passionate’ athlete:
“When we met the founder, Pierre Dorez, it was clear that ZEROD has been designed by triathletes for triathletes. As an ex-elite himself, Pierre wanted to create the best product possible that would propel any triathlete, from the novice sprinter to the experienced ironman, to perform to their true potential. I am delighted to be bringing this innovative product to the UK.”
ZEROD trisuits feature quailty design, fit and a revolutionary fabric known as Water Wear Weapon (W3), is woven rather than knitted. This difference enhances the performance of the fabric’s Fluoro water repellent treatment, in addition to making it lighter and more breathable.
The design has also taken into account a range of comfort and performance issues, such a material that has a 4-way stretch, a mesh that keeps the skin cool even on the hottest days and suits that are designed specifically for the female athlete.
Being launched at the Triathlon Show (formerly TCR) are three triathlon suits, the oSUIT (for sprint and Olympic), the iSUIT (for middle distance and full ironman) & the uSUIT (a suit for all distances), and the two piece long distance iSINGLET & iSHORT. ZEROD will also be launching their highly acclaimed wetsuit range.
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