After 3 years in their Belfast home, specialist Triathlon retailer, Athlos Triathlon, have moved to new premises approximately 30km outside the city.
This marks a new direction for the business, as they look to capitalise on the growing trend for online sales in the ever-expanding triathlon sector.
The company has invested significant resources in the move & not just on the new premises, but also on things like additional staff training, particularly on the e-commerce side of the business. At the moment, they have a relatively small online presence compared some of the more established retailers, but see this as the key to their continued growth & expansion in the sector. Company Director, Colin Shields, says “We have a very loyal customer base that continues to grow, and as Google recognises our wide range of triathlon based offerings online, this has steadily improved in recent times. We expect our current SEO strategy to really help boost this over the coming months, in time for the new season!”
“However, we also recognise the very important role a bricks & mortar store has for our customers. We have found this particularly relevant when it comes to wetsuit and bike sales. Wetsuits need to fit right, and with each brand’s offerings fitting slightly differently, our experienced staff can help make their choice a little easier in store. Similarly, with bikes, people can get that little extra touch in store, whether it be the bike properly sized, built, fitted & serviced for the customer by one of our experts….something no online store can ever do!”
So what do you get from Athlos Triathlon, that you can’t get elsewhere online? Well, some of their key selling points include a price match promise, as well as, free delivery and returns on spends over £25. But one of their key USPs is that they are still small enough to value and care about your order, something which is often lost in some of the more dominant online retailers. Also, if you sign up their Newsletter you will an additional 10% off your first order!!
Saul Business Park
71 Saul Road