HUUB Design, the wetsuit, triathlon clothing and accessories specialists, is delighted to welcome inspirational triathlete and ostomate, Caroline Bramwell, to their family of sponsored athletes, alongside the likes of the Brownlee brothers and Helen Jenkins.

Caroline’s story of turning to triathlon after being housebound and hospitalised with Ulcerative Colitis, to having major surgery to have a permanent ileostomy, demonstrates the determination to embrace life and push your personal boundaries. Caroline represents the ‘everyday’ person who enjoys being active and taking part in the ever-growing sport of triathlon and is inspiring others to get out and try some swim, bike, run! This is at the heart of the HUUB brand; making triathlon accessible to everyone.

Dean Jackson, owner and founder of HUUB Design said: “It’s Caroline’s ability to overcome barriers, remove the hurdles of participation and get stuck in that appeals to us. Here at HUUB we care as much for participation as much as research and supporting the world’s elite. Triathlon is a sport for all and our past ventures with inspirational triathletes such as Bailey Matthews, Phil Hogg, Joe Townsend and Hannah Cockcroft MBE has taught us no barrier is too high where desire to compete and win burns within. We are surrounded by the world’s greatest athletes and not all for taking World titles, some just getting over that start line and inspiring others.”

Caroline added: “I am honoured and delighted to be representing the HUUB brand. My family have been my support and motivation as I took up triathlon, and being part of the HUUB ‘family’ takes this to another level. I cannot wait to proudly wear their brand over the coming season’s races.”

Caroline is the author of the newly released autobiography ‘Loo Rolls to Lycra: The Ironman Dreams of an ID Sufferer’. You can find out more about Caroline at