Advance Performance MD Samantha Hale received the Independent Retailer of the Year Bronze Award at the bira High Street Conference awards ceremony

Advance Performance, the specialist running and triathlon stores in Peterborough & Cambridge picked up a Bronze Award at the British Independent Retailers Association (bira) Awards 2016 for Independent Retailer of the Year.

The award recognises innovation and forward thinking, so entrants need to have something very special to have set themselves apart from the rest of the retailers within their sector.

The Bronze Award winner was described as: “An exciting and unusual family owned business with a strong heritage. They have established themselves as a destination store with customers traveling from within a 50 mile radius and often more to visit their shop. Since starting in 1999, the business has seen a growth of up to 20% year on year through their strong team work and indepth understanding of their customers. Their success is built on strong, old fashioned values combined with a forward-thinking approach, always thinking outside the box.” That winner was Advance Performance UK Ltd.

Samantha Hale, Managing Director said “We were excited to be named a finalist again this year for this prestigious industry award and even more thrilled with our success. Our team really do deserve recognition for all their efforts and contribution to the success of Advance Performance.”

The awards ceremony took place at the bira High Street Conference on 11 May 2016 at Chateau Impney Hotel & Exhibition Centre, Droitwich.