Christmas might be right around the corner and Ironman Haugesund in July may seem like a challenge in the distance, but planning and preparation is at full speed for race manager Ivar Jacobsen and his team.

Forget those mind numbing and boring flat rides along broad highways and sleepy suburbs. Welcome to Haugalandet, the hinterland of Haugesund. It was one of Norway’s noteable authors and poets, Ivar Aasen, who first mentioned Haugalandet, which means the land of the hills. Haugalandet deserves it name. Literally.

For everything you need to know about Ironman Haugesund, please visit the website.

Photo credit: José Hourcade