Spanish World Champion Triathlete, Javier Gómez, is considered an unstoppable force, with credentials that are arguably unmatched in his field of endurance sport. The acclaimed Olympic medalist, and most coveted in the stable of athletes held by his Swiss sportswear sponsor, On, will now be facing the biggest challenge of his career, as he ventures into the unknown in Kona, Hawaii on October 13.

With titles that include Five-time ITU World Champion and Two-time Ironman 70.3 World Champion, Gomez takes an unprecedented journey into uncharted territory at the Ironman World Championship, where he will be breaking through his comfort zone to take on the toughest distance in triathlon – the full Ironman: 2.4 miles (3.8km) swimming, 112 miles (180km) on the bike, and a 26.2 mile (42.2km) marathon run. As the best in class pedigree of champion, and someone who knows no limits, Javi feels there is one final frontier to conquer and go where his body, mind and spirit has yet to take him – surpassing his own threshold.

“I am asked all the time, why I do not settle for being the best in the world at the half Ironman distance,” says Gomez. “Staying at that distance would have been an easy option, but I wanted take my body out of its comfort zone and into the unknown. From a young age, I have always pushed myself beyond the limits of what would be considered the optimal benchmark of performance.  I like to persist and reach new heights both physically and mentally and go where the limits move you. I feel confident I can conquer the full Ironman and be fiercely competitive at that distance, knowing I have reached the pinnacle in my career.”

In the nine years from 2002 to 2010, Gómez took part in 57 ITU competitions and achieved 54 top ten positions, among which are 23 first-place finishes. In 2003 and in 2008, Gómez was ITU Triathlon World Champion (both under-23 and Elite categories respectively in 2003). He would then go on to win the 2013 ITU World Triathlon Series, his third such title. With this world championship he joined Peter Robertson as the other triathlete with three titles to his name. In February 2014 he raced and won his second middle distance race, Ironman 70.3 Panama. In 2014, Gomez won his fourth ITU World Championships, winning four out of the eight possible races as well as placing third at the Grand Final, tying him for all time championships with Simon Lessing. Gomez also won the 2014 Ironman 70.3 World Championship. In 2015 Gomez took his third consecutive ITU World Championship, and his fifth title overall, by finishing second at the Triathlon World Series Grand Final in Chicago. With over sixteen years of competing at the highest level, and crowning himself World Champion, Gomez will be competing against fellow On sponsored triathletes, including former world record holder Tim Don and current world record holder Matt Hanson.

“At On, we take pride in sponsoring not just athletes, but a philosophy in self-belief and determination,” says Olivier Bernhard, co-founder of the Swiss sportswear company. “Javier will not stop until he has conquered every limit, which complements our own core values.  We both like to strive beyond the normal threshold and reach into the unknown when it comes to performance and function.  All eyes will be on Javier in Kona, as he moves into a new realm of his career and competes against some of the other champions and legends from the endurance world. We sincerely believe he has the resolve and fortitude to be the very best in his field.”

Watch Javier Gómez prepare and contemplate his iatest challenge in the new video by On entitled “Into the Unknown” by visiting Javier Gomez will compete in his inaugural Ironman World Championship in Kona, Hawaii on October 13th.