Britain’s Mark Threlfall becomes UK ambassador for Fuel Your 10K Hours

One of Britain’s top triathletes, Mark Threlfall, has been named as the latest ambassador of energizing breakfast range, Fuel Your 10K Hours, and will join the new team of ’10kers’, a group of elite professionals all with one thing in common – to reach their ultimate ambition.

Already regarded as one of the most exciting young triathletes in the UK, Mark has been taking the nation by storm since last year’s London Olympics. With the support of Fuel Your 10K Hours, Mark is set to challenge the big names of UK Triathlon as part of the British Triathlon Elite Distance squad.

Inspired by Malcolm Gladwell’s book Outliers based on Dr Anders Ericsson’s theory that perfection is achieved after 10,000 hours of practice; the developers of Fuel Your 10K Hours believe that it can help to provide a vital energy boost to those in their pursuit of excellence.

As living proof of Gladwell’s theory, Mark had a breakthrough first year as a professional triathlete with a third in Ironman 70.3K, and qualifying for the Hy-Vee 5150 Elite Cup. He is currently part of the British Triathlon Elite Long Distance squad with his focus now turning to the Ironman 70.3 World Championships in Las Vegas.

Talking about his new role as a Fuel ambassador, Mark said: “I’m really proud to have the support of Fuel in my quest to become number one in my field. To me, the Fuel Your 10K Hours breakfast range provides more than just morning sustenance after training, the whole brand is about challenging convention and attempting to be the best you can be – which is something I’m really honoured to be associated with.”

Fuel Co-Founder, Barney Mauleverer, said: “Mark is the true embodiment of Fuel Your 10K Hours and we are honoured to have him as one of our first ever ambassadors along with Ellie Stevens, the British middle distance runner. It takes real guts and determination to do what Mark does and we are delighted to be supporting him.

“Fuel Your 10K Hours is a breakfast range for those with a ‘get up and go’ attitude like Ellie. The Fuel Your 10K Hours range has been developed to provide people who want to be at the top of their game, with the nutrients they need quickly, so that they can dedicate the rest of their time to reaching their 10K hours towards excellence.”

Developed largely for ‘breakfast skippers’ among the UK’s population, Liquid Fuel is the newest edition to the brand – a milk based drink which offers more nutrition than a standard bowl of mainstream cereal brands with more than 20g protein, 5g fibre, a blend of B vitamins and less than 1% fat. Available in three flavours: strawberry, chocolate and caramel latte, it is the first-ever drink to be sold in the cereal aisle and sits alongside other Fuel products, including Fuel granola and Fuel porridge pots.