Skechers Performance™ announces its return as the Official Running Shoe sponsor of the 2017 IRONMAN® European Tour.
This partnership continues to bring the award-winning brand to elite triathletes across Europe as they compete in some of the most challenging races in the world.
Skechers Performance will be onsite at 35 events in 15 markets during the IRONMAN European Tour, selling the award-winning GOmeb Razor as well as the GOmeb Speed 4, GOrun Forza 2, and GOrun Ride 6 footwear styles. Participating countries in the IRONMAN European Tour include Spain, France, Austria, Switzerland, Germany, Italy, England, Luxembourg, Denmark, Sweden, Scotland, Ireland, Wales and the Netherlands.
New for this year, IRONMAN will have a limited edition, co-branded Skechers Performance GOrun 5 style, which will be available exclusively at the IRONMAN merchandise booth. The lightweight, responsive running shoe will have the IRONMAN “M-Dot™” logo on the lateral heel of the shoe, as well as on the insole.
“With the Skechers Performance mantra of ‘Go Like Never Before’ and their lightweight and innovative designs, we couldn’t find a more dynamic running shoe partner for our events in Europe than Skechers Performance,” says IRONMAN Head of Europe, Global Partnerships, Kim Smither. “We are thrilled to have them continue as a valued partner for our European Series.”