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Speedo©, the world’s leading swimwear brand, has launched Swim Generation; a global initiative that aims to help contribute to the reduction of drowning worldwide, striving towards a world where everyone everywhere has the right to be able to swim. In development by Speedo International since 2011, Swim Generation supports lifesaving projects around the world and has enabled partner organisations to already reach over 600,000 people.

The 2014 Global Report on Drowning from the World Health Organisation1 highlights drowning as a global emergency. Shocking statistics demonstrate that drowning is the third leading cause of death worldwide, with at least 372,000 people losing their lives to drowning every year. That is a staggering average of 1,000 people every day. Recent findings from The World Health Organisation also highlight that more than 60,000 children under the age of five drown every year.

A catalyst for change, Swim Generation provides practical support in the form of donations of financial funding, Speedo products, skills and expertise to projects in operation across the globe. Working with established charity partners, such as the Royal Life Saving Society (RLSS) and Centre for Injury Prevention and Research Bangladesh (CIPRB), Swim Generation supports vital life saving projects, enabling them to prosper and positively impact local communities.

Through Swim Generation, Speedo hopes to inspire everyone, everywhere to look out for each other in, on and near water helping to keep themselves and others safe. Not enough people understand the dangers and risks associated with water. Raising awareness and providing people with skills and knowledge is critical to have a lasting impact on drowning prevention.

To learn more about Swim Generation and find out how you can help raise awareness of water safety, visit the website.