SportPursuit wins the E-Commerce New Retailer of the Year Award.

SportPursuit (, the UK’s first sport flash sales website, has won the coveted New e-Retailer of the Year Award at the eCommerce Awards for Excellence.

Since launching only a year ago in August 2011, SportPursuit have created an exciting new way to shop, working with an expanding array of fantastic sports and outdoor brands to offer their members discounts of up to 70 per cent on their favourite sports kit. SportPursuit continues to grow very rapidly with thousands of new members discovering the website and new brands being featured every week.

SportPursuit CEO Adam Pikett said, “It is a real honour to win the New e-Retailer of the Year Award and testament to the hard work that our fantastic team at SportPursuit have put in over the last year building up the business from nothing.”

Regarding its winner selection, eCommerce commented that “in tough economic times it is important to value and reward launches and reinventions within the industry” and they praised SportPursuit for its “boldness within such a niche marketplace.”

SportPursuit were excited to receive the award and are looking forward to continuing its strong growth and development moving forward.

Check out to find out how to sign up for free and to see current deals on many well known brands which include 2XU, Vivobarefoot and Lusso, is the online home of Triathlon Plus. Save time and money by having every issue delivered to your door or digital device by subscribing to the print edition or buying digitally through Zinio or Apple Newsstand.

Visit our Facebook page at and follow us on Twitter @TriathlonPlus.