Great Britain’s Tim Don did not set out planning on breaking the Ironman world record in Brazil. Despite this, he blew away the previous record of 7:44:29 by over four minutes with a time of 7:40:23.

“At about the 5km mark, Frank (trainer) shouted to me ‘you can get the record if you run a 2.48’ and I was like ‘what record?` When he said the world record I nearly fellow over”, elaborates Tim after the race. When an athlete puts so much effort and energy into his training, he needs a shoe that will see him through all the ups and down. It must complement all the hard work and passion with thoughtful engineering and an understanding of what a runner needs.

For Tim, he chooses to put his faith in the Cloudflow, from the Swiss Running Shoe Brand On.  The Cloudflow is all about responsiveness, and moving in sync with the runner’s stride. Thoughtful engineering and a runner’s perspective are imbued into every part of the shoe, with a dedicated team led by Ex-Duathlon World-Champion and six-time Ironman winner Olivier Bernhard.

Tim Don On Cloudflow

“I love my Cloudflow”, explains the new Ironman World Record Holder. “When you get off a hard bike it’s important to put a shoe on you just know is fast and works for you and that’s the Cloudflow for me. Especially in the closing stages when you are pushing the limit and your form is going – it just gives me confidence. I bloody love them.”

It was not luck or fate that led the British triathlete to victory, but intensive training and a true passion for running. Tim Don has been a professional athlete since 1997, but his love for running starting all the way back in his childhood, when he was just six years old. Even after his numerous successes, the 39-year-old has no plans to slow down and has now set his sights for the Kona 2017 in October. His success has also not made him forget the need for hard work.

“Do the fundamentals right and don’t get caught up in the hype of being a pro”, believes Tim Don. “Keep it simple – and just love and enjoy what you do every day.”