Xterra England back on at Vachery Estate in Surrey with Limelight Sports as organisers

Jacqui Slack Xterra England 2013

Jacqui Slack took the win at the first Xterra England event

Xterra England is back on this year after Limelight Sports wins the support of Xterra to run the event following the closure of Brave Events.

The United Kingdom-based headquarters of global engagement agency Limelight Sports has secured rights from Vachery Estate and Xterra headquarters to deliver the Xterra England Championship race in Cranleigh, Surrey at the same venue and on the same date, 24 August, 2014, as previously listed.

“When Brave Events announced it ceased trading and cancelled the Xterra England Championship we received an amazing amount of support from race directors and event management companies eager to keep the race alive,” said Xterra World Tour Managing Director Dave Nicholas.

Limelight Sports has created and delivered sports participation experiences such as the Royal Parks Foundation Half-Marathon and the London Duathlon, and was selected to take over the event and grow it into the future.

“We have history with Limelight Sports, as we work with their Australian branch to produce the Xterra Great Ocean Road off-road triathlon in Anglesea and the new Xterra Asia-Pacific Championship at Jervis Bay,” said Xterra President Janet Clark.  “We are confident in their abilities, resources and skill to perpetuate Xterra in the UK and very much appreciate their willingness to step-in and take over.”

Limelight Sports has received approval from Vachery Estate in Surrey to use the same course as last year, which was lauded by competitors for being “a great route that is super challenging, muddy, and loads of fun.”

“We are excited at the prospect of delivering another Xterra event.  We aim to build upon the series’ impressive and passionate following,” said Craig Dews, Limelight Sports Chief Executive. “The stunning Vachery Estate is a fantastic venue and we look forward to welcoming participants from around the world to this beautiful part of England.”

The race will be held just one week after the Xterra Germany Championship race which is doubling as the ITU Cross Triathlon World Championships, enticing many international elites and amateurs to extend their stay and race in both events.  In addition, the Xterra Denmark Championship will be held a week later in Tisvilde, offering another appealing two-race vacation travel opportunity.

Those already registered under Brave Events will need to contact the new organisers, Limelight Sports, who have not received entrant details. The company stated: “NB: Those who registered previously via Brave Events please note we have NOT received your contact information from the former event organiser, however, we would like to communicate with you.  Please register your email address at www.xterraengland.com and Tweet us @XTERRA_UK and we will be in touch shortly with details on your registration into the new event.”

Learn more and register at www.xterraengland.com

About Limelight Sports

Limelight Sports is the UK’s leading engagement agency. The agency has created and delivered some of the most high profile, and most talked about sports participation experiences in the UK including the Sainsbury’s Sport Relief Mile and Sky Ride. Limelight Sports also organizes Swimathon, the world’s biggest fundraising swimming challenge, and works with the Royal Parks Foundation to stage a unique half marathon and ultra in London. Additionally, the agency owns properties such as Night Run, titled partnered in 2013 by Energizer and London Duathlon, the world’s biggest duathlon.

Limelight Sports has enjoyed a very successful period in recent years capitalizing on the ever increasing popularity in mass participation sporting events.  The agency has developed several new and original events as well as building on the success of its more established programmes.  Others in the industry have also recognized this success; in 2011 the agency was voted Sport Agency of the Year at the Sport Industry Awards and was named Sponsorship Agency of the Year at the 2012 Hollis Sponsorship Awards.