Focus 1


Pon Bicycle Group and German Bike Brand, FOCUS Bikes Launch exciting new UK Campaign, the Focus Challenge


Pon Bicycle Group are excited to announced that a new FOCUS Bikes’ campaign; the Focus Challenge has officially launched in the UK.


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Sponge Marketing have teamed up with Pon Bicycle Group and Dutch Media Partner Media Monks to deliver the UK element of the competition where six riders are invited to choose a challenge they would like to tackle on a choice of FOCUS Bikes across the different riding disciplines; mountain biking, road cycling and triathlon.


Two ambassadors for the Focus Challenge have been chosen to head the campaign; Sophie Edmondson, member of the 5th Floor who works for TFL on cycle infrastructure improvement projects and Felix Lowe, author, blogger and journalist for Eurosport, Cyclist and Cycle Sport.


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These two ambassadors will be joined by six competition winners who will embark on their own Focus Challenge with the aid of a FOCUS Bike on loan to them for campaign duration.


All eight competitors will publicly document their training progress in the lead up to their personal challenge via Social Media. On completion of the Focus Challenge, the competitor who makes the most noise on Social Media, judged by their reach and engagement, will take full ownership of the FOCUS Bike they were given for the Challenge.


The campaign launched on the 4th May 2016 with the application process ending after 3 weeks. Details of how to enter the Focus Challenge can be found here.


Focus Bike