Helena Hills of TrueStart Coffee from Bristol honoured at the NatWest everywoman Awards 2016
Helena Hills of TrueStart Coffee from Bristol has been named the winner of the Brand of the Future category – awarded to a young brand that demonstrates huge potential for growth, sponsored by The White Company.
Helena Hills was inspired to create TrueStart Performance Coffee when she experienced heart palpitations after drinking a coffee to get energy before a triathlon. TrueStart is the only coffee in the world designed to improve sports performance, providing an alternative to sugary energy drinks and synthetic pre-workouts. TrueStart It is clean, completely natural, and crucially gives you the perfect caffeine boost every time, with a controlled 95mg in each serving.
Helena and her husband launched TrueStart in 2015 to phenomenal public response. In the first 18 months they raised £310,000 investment, started shipping globally and secured several major listings including Ocado, NutriCentre at Tesco, Wiggle and Holland & Barrett – selling out in just 3.5 weeks. The team are about to launch a range of convenience products which have been pre-sold into a number of major gym chains and health retailers – including a “real food” caffeine bar.
TrueStart is on a mission to launch one million personal sporting challenges with their consumers who represent #TeamTrueStart globally. In under two years the brand has already built an army of highly engaged, loyal customers and unpaid brand ambassadors, including professional athletes such as the British Army Women’s Cycling Team, HR Owen Maserati Race Team, Exeter Chiefs, Leicester Tigers, 6-time Paralympic Gold Medallist David Weir and undefeated world champion Paralympic rower Pamela Relph.